Associated Charity

Spread  Some Cheer

Parade spectators are encouraged to bring non-perishable food items or new unwrapped gifts to be donated to our associated charity, The Christmas Cheer Board. 

The Cheer Board was started in 1919 by a number of Winnipeg churches. The original intent was to provide Christmas Hampers and toys for the widows and orphans of the soldiers lost during World War I.

The churches operated as a loose group for many years and realized very quickly that there were many other families in the community that also needed help at Christmas. As the project grew it became necessary for the churches to work with each other in order to coordinate the Christmas giving in the community. In the mid-forties the churches decided that everything should be brought into one organization in order to better look after needy families in our community.

The Christmas Cheer Board attempts to coordinate all Christmas giving in order to eliminate duplications. They provide assistance to families receiving Provincial Assistance as well as many of the working poor.

More than half of all the food and toys are donated by individuals and companies, the balance of everything that is required is purchased by the Cheer Board.

Volunteers look after all aspects of the Cheer Board and involves almost 5,000 people. Hampers are packed by school children, seniors knit all year to provide little extra gifts, volunteer drivers deliver all the hampers and individuals, community groups and companies help raise the money needed.

Volunteers from the Christmas Cheer Board will be picking up items along the Parade route. If you are interested in donating items please bring non-perishable food item or new unwrapped gifts to the Parade.

On behalf of the Christmas Cheer Board – thank-you. Your generosity is greatly appreciated.

For more information go to the Christmas Cheer Board website, contact them direct at:

(204) 669-5369 (year-round)

(204) 989-5680 (Nov. 1 – Dec. 31)