The “Host A Block For Santa” program ensures that the viewing public has a safe, friendly, fun, entertaining and memorable experience for the Winnipeg Santa Claus Parade. Groups also organize pre-event activities in their block (tours, entertainment, etc.); a mini block party atmosphere is created. The main responsibility for those involved in Host a Block for Santa is to bring along their enthusiasm, energy, creativity and a holiday spirit to ensure all the children and young at heart have a magical time at the Winnipeg Santa Claus Parade.
The parade route has been divided into sixteen distinct blocks. Each block has a block captain, a volunteer Block Brigade of 12-20 people, communications personnel, entertainment, medical, security, social networking coordinator, and charity presence from the Christmas Cheer Board.
The Brigades help with deploying/supervising the pre-parade entertainment and activities, ensuring a safe viewing area for spectators, monitoring crowds during the parade, providing a “Green Team” for site care (before, during and after the parade), providing support for the activities the Christmas Cheer Board and create a festive, fun, safe, and memorable atmosphere for their block.